When you build a website the idea is to drive as much traffic to that website as possible and you can do this by taking advantage of the many traffic sources the World Wide Web has available. Here are our Internet Marketing Services.
Businesses of all different shapes and sizes come up with strategies to ensure that consistent, targeted traffic gives them the highest return on their web investments possible.
Every day, hundreds if not thousands will be looking to purchase the products YOU are selling and all you have to do is put your website, advertisements and content in front of them.
Not too difficult on paper is it?
The reality can be quite different.
Websites need to equip themselves properly so that the traffic is actually valuable.
A company will typically spend “X” amount on a website and then leave “Y” for marketing said website.
They'll look at the marketing channels available to them and spread the investment out through these channels so that they have a steady stream of visitors and hopefully, sales to match.
They'll do this for years and years with moderate results.
The 5 sales a day that the website brings in might be satisfactory for some.
It might even be better than satisfactory for others.
But the “try everything and hope for a positive result” isn't really a winning strategy.
If you don't know where your buyer traffic is coming from then you can't get any more of it.
If you don't know precisely what is working and what isn't then you're wasting money that could be better spent elsewhere.
If you're currently doing this (perhaps offline as well as online) then don't worry, DesignLancer have several solutions to make sure you have the information to scale up your successful efforts and get rid of your total failures.
Here's how we do it...
Traffic Assessment Through Analysis
Our process towards ensuring you generate the maximum amount of revenues from your advertising spend starts by taking a look at your current sources of traffic (or if you're starting from scratch, evaluating where those sources of traffic will come from) by using software that is specifically designed to give webmasters the information they need on their traffic patterns.
The likes of Google Analytics and Stat Counter are free to use and offered to anyone with a website but it's the understanding of the analytics and its more in depth features which really separates the weak from the chaff and at DesignLancer, we read website analytics like a children’s book.
Working out where your traffic is coming from or going to come from and tracking adverts and keywords that are bringing in the bulk of your revenue is second nature to us and this sort of simple assessment has been known to save thousands on its own.
We can delve further if you require by split-testing anything and everything to see which pages, advertisements and keywords bring in the most bang for your buck.
Dotting the “I's” and crossing the “T's” on your web marketing efforts can lead to increased conversions, higher response rates and sizeable savings in marketing spend.
Get in touch with us today and see how we can help you...
Paid Traffic Guidance
Paying to put your business in front of eyes that are likely to be interested in what you have to offer is nothing new.
It's pretty much been around since currency started to change hands.
Search engines and banner advertisements are the 21st century version of newspapers, magazines and billboards.
The new way of advertising is slightly more effective however.
No longer do you have to shoot in the dark and put your advert in front of demographics that won't be interested in what you have to offer.
You can really zone in on people that are likely to want to spend money with you.
Finding these wells of laser targeted prospects is how we achieve results in the complex world of pay-per-click advertising.
Exploiting buyer sources like Google, Facebook and Bing amongst others, we make sure that your adverts are only ever seen by hungry crowds allowing room for fantastic conversion rates and PPC campaigns that will provide steady returns all year round.
Read More About The In's & Outs of PPC Here
SEO will always be one of our most popular services due to its ability to provide huge returns on investment once in full flow.
No traffic source is truly “free” (everything requires either a financial or time investment) but the overall cost of driving hundreds and thousands of visitors to your site through search engine optimisation is likely to be much lower than that of similar internet marketing strategies.
Quality websites that offer exciting features and content to the user are the websites that rank well and if you already have an excellent foundation then a carefully planned SEO campaign might be all you need to start seeing your levels of traffic explode.
When your site starts appearing on page 1 for numerous keywords, you'll see visitors arriving at your website on mass and with the potential for search engines to fall in love with your site for years on end, SEO remains a hugely effective strategy for businesses of all shapes and sizes.
Read More About Our SEO Services Here
Unless you've been living under a cave for the last few years, you're probably familiar with YouTube and just how popular it is.
At its inception stage, it might merely of been a site to giggle at mishaps of everyday life but now it's a fully-fledged juggernaut that can provide an additional stream of traffic at a fractional cost.
If you work in industries where people would like to see video reviews, they'd like to see how your products are made or they'd like to see the service in action then marketing yourself through video is an excellent idea.
Video Marketing offers another dimension to provide unique content as much as anything else and it's also been proven to convert at much higher levels than more widely used internet marketing methods.
Video is the future and you can read more about how your business can get ahead of the game by clicking here...
Social Media Services
Social Media has become a huge part of most peoples everyday lives and for that reason, and that reason alone, getting yourself involved in the action can be very lucrative.
It's all over our televisions, our PC's and our phones. It's a very small percentage of people that are not constantly tuned in to the likes of Facebook and Twitter and in many industries, you don't even need to worry about those that aren't.
It's a young (ish) crowd that flock to social media to share, find and recommend everything from local businesses and services to nationwide stores and the “viral” effect can reap tremendous results.
Social Media is the modern day word of mouth and if you want maximum exposure, you need to be implementing some kind of Social Media strategy and keep tuned in to the latest goings on in your area.
If you're the kind of business that relies heavily on social activity or keeps people’s lives interesting through fun and entertainment then there may be no better way to collect new customers.
Speak to one of our experts today and get an honest opinion on whether social media is something you need to enhance your web presence or whether your money would be better spent on other marketing avenues.
The money is in the list. The money is in the list.
If we had a penny for every time we've heard this from a top internet marketing expert we'd be incredibly well off.
They're not joking either.
Email Marketing stands out as the most underappreciated, under used and undervalued form of reach out there today.
When you have a customer or even a potential customers email address, you can constantly market to them for little to no cost.
You've probably heard of the 80/20 rule.
20% of your customers provide 80% of your business.
Of course there are exceptions that make the rule but generally, this is very accurate and if you're not fully looking after current customers and continually offering them products and services that they're likely to be interested in then you're leaving bundles of cash on the table.
And your competitors are probably just strolling in and picking it up...
Every business in the world can benefit from Email Marketing. Absolutely no exceptions.
File this under the need category.
It's more than just a luxury.
You can find out more about how we effectively market to your list of hungry buyers and what makes our process different to the rest by clicking here...