Before the excitement of endless streams of targeted leads pouring in from the search engines gets the better of you and an SEO campaign is in full swing, making sure the On Page SEO is configured correctly is a must.
Whilst Linkbuilding is how the real jumps through the search engines occur, disregarding on page factors is a BIG mistake.
Off Page and On Page.
Think of them as a married couple who live next door.
You can't invite one to your Sunday afternoon barbecue without the other without facing a potential backlash.
You have to accommodate both even if one of them is deemed more valuable than the other.
On page factors can influence everything from where you eventually rank to how quickly you do so but what exactly do you need?
Speak The SEO Language
Google and the other search engines have devised their own language to decide whether you deserve a place on their first page or not and if you're not whispering these sweet nothings in their ear, it won't be too long before they fall out of love with you.
The search engines understand when a site is trying to “game the system”.
Ramming keywords down their throat in the hope they'll consider that relevant to their searches isn't going to be enough.
It hasn't been since 2005.
Their systems are smart.
They know what websites are trying to add value to the marketplace and what sites are not.
You need to be adding value to the marketplace.
You're paid directly in relation to the value you bring to the marketplace after all.
We create content that Google and their friends listen too.
We also create content that your readers will love to boot.
Your competition probably don't and that puts you in the driving seat as of right now.
META Tags, Descriptions & Keywords
META Tags and Descriptions are essentially a few words that the search engines allow you to write to help them place you for relevant search terms.
This is another segment of speaking to the search engines and it's just as important as anything.
Sites that don't have them, sites that don't have them set up correctly and sites that do a poor job of using them in general are penalised and this can be punishing.
The key is to optimise for keywords without stuffing.
It's also good to try and catch some low-hanging fruit too.
And by that, we mean longer tail keywords.
The correct usage of keywords and indeed, LSI keywords can double your organic traffic.
Actually, it can triple it and then some.
It's how most sites consistently bring in big numbers.
Sure, it's nice to rank for the big keywords but if you're getting traffic from a variety of sources, your website is a lot more valuable and you're not too reliant on one keyword to pay your bills.
Contributing Towards The Big Picture
Like you, Google and other search engines are always trying new ways to make the experience for the user better and that means changes are not uncommon.
Sometimes they're big.
Sometimes they're small.
A successful web business needs to be able to roll with the punches and at DesignLancer, our overall assessment will ensure that any changes that are made leave you relatively unscathed.
The world wide web is a rapidly changing environment and if you start with an unsteady foundation, don't be surprised when the roof falls in.
On Page SEO won't always be the same but history tells us that some factors are always going to be considered important and it's these factors that we zone in on and make count.