An Introduction To Link Building
You can build the best website in the world with the best features, the best content and the best prices but if nobody can find you in the search engines then unfortunately, your perfect website that could help the masses find solutions to their problems isn't going to make any money.
This is unfortunately the harsh reality of marketing yourself on the world wide web and many before you and many after you will run into the problem of not being able to attain enough exposure.
The good news is that once you have everything set up perfectly, half the battle is already won and from that point onwards, dominating the search engines is something that can be achieved through something known as link building.
Link building is simply other sites linking to your site which on the surface may not sound all that powerful but it is ultimately how the search engines decide who should see your website.
There are many different types of links and each link holds its own intrinsic value.
A link from a highly reputable website is going to be worth more than a link from a website that arrived yesterday and in the modern day, the quality of links counts far more than the quantity.
Gone are the days of being able to throw a huge amount of links at a website and watch the rankings soar from the middle of nowhere to the front page.
Plenty of SEO companies still operate in this way and for the most part, they do more harm than good.
At Design Lancer, we do everything a bit differently.
We focus on achieving sustainable, long term results and practice proven link building strategies that your website will still be reaping the rewards from in several years time.
Our expert knowledge of knowing what works and what doesn't will not only provide you with the results you need but also the results your business deserves.
If you're tired of watching inferior competitors take more of the market share than they should be entitled to then we have the solutions for you.
We do this by following several key principles...
The more you read through our website, the more you'll see this mentioned and that's because it is so, so important in the modern era.
Good just isn't good enough any more and that extends to the content that surrounds your links.
Links that are placed in the middle of relevant content are given much more weight and the increased credibility your site can achieve by doing this and this alone could be massive.
Only The Best Links
As previously mentioned, throwing up thousands of useless links is common place in the SEO world but it's completely useless and actually does more harm than good.
What you really need is the juicy links (known as High PR links) that immediately tell the search engines your site is above and beyond the call of duty in terms of brilliance.
These are not easily attained, if they were then they'd lose a lot of their weight in the eyes of the search engines.
These are the kind of links everyone wants and we know how to get them for you.
Websites need links so that they look reputable in the eyes of the search engines but these links need to come from a dynamic range of places so that it doesn't look like your site is gaming the system.
The systems are set up to provide the end user the most relevant results and understandably so. For that reason, if your site has a link profile that displays a versatile range of links from a versatile range of sources then you have that trust factor that the search engines love.
Web 2.0 properties, blog links, forum links, high PR links and so on all provide the diversity you need to gain maximum online exposure.
Built At A Natural Speed
An under appreciated element of link building comes in the form of speed and building your site up at a speed that appears natural to the search engines is just as important as anything else.
If we build a website on a Tuesday and it has 3,000 links by the Friday, that's going to look a little bit suspect and unless you have something that's gone viral, you're not going to get any results from that building links that quickly.
We build links at a natural pace so that your website is not penalized in the early days.
This in itself can save you many a headache and that brings us nicely on to our final point...
Long Term Results
Everything we do in regards to link building is done with long term results in mind.
As the number of people who search for solutions online increases, so does the value of setting yourself up for the long haul and steady improvements each month will provide you with the ideal foundation to dominate for years to come.
Overnight success in the SEO/Link building arena does not exist and don't let anyone tell you otherwise.
Link building will never be a short term solution to generating business but as far as long term solutions go, it's up there with the best of them.