What Website Content Should Be Put in Small Business Websites?
How is a web page designed? For those who have never had any experience in website design, the process in how to design a web page can be both confusing and intimidating, especially when it comes to what kind of website content for small business websites is most appropriate, as well as the number of pages to put in your site.
The quick and simple answer to the last question is: as many as possible. This is because site visitors who feel that they can't get anything from your website anymore will end up abandoning it and checking out the sites of your competitors, which means that you need to provide as much information as possible to keep their interest.
Furthermore, the more content your website has, the more likely your web pages will be indexed by search engines.
When it comes to website design, most small businesses have essentially the same requirements.
A consultant wants to give their site visitors an idea about what kind of services he or she is offering, as well as giving them encouragement to contact the consultant through email links or enquiry forms.
On the other hand, a company that offers tourist accommodation that wants to have a hotel website designed for them will probably prefer to have lots of photos incorporated in the website design to entice site visitors to stay in the hotel. Again, the website will need to have an enquiry form, as well as have enough information about the hotel and its rates. In other words, the web pages should reflect the information that appears on your brochure.
Listed below are some examples of the web pages that are incorporated by professional website designers in their website design, regardless of what kind of website design ideas are being used to develop the website. You can use these elements as a guide to help you decide what web pages to include in your own website design and content.
About Us page
The About Us page is exactly what it sounds like, a web page that provides more information about your background, either as an individual or as a professional organization. This page can include information about your business history and facts about your staff and/or their qualifications.
Other information you could put on the About Us section is financial information about your company. In short, this web page is your opportunity to show to your site visitors and prospective clients that you are a good, reputable company so that they will trust in your organization enough to contact you.
Contact Details page
Contact Details is another common web page added in website design. This page provides the information the site visitors can use in order to get in touch of you. This is arguably the most important page in your website, as this will provide a link between you and your prospective clients so that they can purchase products and/or services from you. I usually put the contact details either at the top or at the bottom of every page in my website design so that site visitors won't have a hard time contacting my clients if they're interested in the products and/or services being offered.
Enquiry Form page
An Enquiry Form is an important part in website design if you need to provide and get more information to and about your site visitors. Remember, the reason why you created a website is so that you can increase the possibility of your target audience getting in touch with you. By providing an enquiry form, you will be able to give them the opportunity to provide you with their contact details, which means boosting your chances of doing business with them.
Enquiry forms may also be incorporated in website design if you need to get more information from your enquirers. The form is much better than a plain e-mail link, since this gives your site visitors the chance not only to provide you with the information that you're looking for, but also ask questions about your products and services.
Products and Services Web Page Design
The Products and Services web page essentially gives your site visitors more information about the products and services that you're offering to them. For example, the website design of a freelance consultant should have more information of what services they can provide to their clients, including details on what kind of training they are offering. Should you offer more than one type of product or service, the website design of the Products and Services section can be subdivided into different categories to accommodate all of these.
The portfolio page lists down your previous work as well as any clients you've had in the past. This is a good page to add to your website if you are offering services to your clients (individuals or companies) so they can have more confidence in your abilities so they would be willing to contact you.
The Testimonials page essentially serves to reassure potential clients by giving them information about what your past clients have to say about you. In general, most people are more comfortable doing business with someone if they know that the company they're working with have satisfied the needs of their previous clients. If your old clients have made testimonials about your products or services, it's a good idea to incorporate these in the web design of your site.
The Resources page contains links to other websites that are related to your topic so that your site visitors will be able to get more information about your products or services. When making a Resources Page for your website, make sure to not include links that are directly or indirectly connected to your competitor's websites.
Our website provides a sample Resources Page that you can check. My goal is to give you the information that you need on this website instead of having to go somewhere else.
Shopping Cart Pages
If you're selling products online, its imperative that your website design includes Shopping Cart pages.
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Tips in designing web pages, layout, and structure
Web page structure. At this point, let's put aside information about content and focus on structure for the meantime, since this is also an important part of website design. Your website should have a distinguishable identity such that your site visitors will know that they're still on your website and not anywhere else on the Internet. You can base this on your own experience when web browsing, as a lot of websites often use consistent layouts, colors, and fonts to create this identity.
Font size is equally important in website design. Using too large or too small text can hurt your website. Ideally, the text size you use on your website should be the same as what would appear on a printed page. Unfortunately, the problem becomes complicated when people customize their browser settings and their screen resolution, resulting in odd text sizes.
I usually choose the optimum settings when I design websites. Of course, I am always interested in hearing about any problems people may encounter when viewing websites I've designed. I would really appreciate it if you can contact me to let me know if you've experienced any issues with the layout or text site on this site.
I usually make a common web page header (also called a masthead) that will appear on all the pages of a website. I also put the menu in the same position in each web page (usually a panel on the left, right, top, and/or bottom). I also utilize a classic navigation structure in my designs, since this is the layout that people are most familiar with so that they won't end up experiencing any problems when checking out the information on your site.
Of course, there are other elements that are important in website design. For example, most online visitors expect to be brought back to the homepage of a website by clicking on a page header image. This is considered as standard in website design, and this is quite easy to implement and used in most websites.