WordPress is widely regarded as “THE” system when it comes to most websites as its simple combination of CMS (content management system) and blogging structure makes it easily customizable for any job.
As of August 2011, it's estimated that around 22% of all new websites now operate with the free open source software and that number is quite staggering when you consider how many sites are out there and what there different needs, functions and designs would be.
This statistic really says everything you need to know about WordPress and its versatile nature but what else makes WordPress such an appealing option for webmasters?
For The User
Even if you're not designing a website with WordPress yourself, it's still nice to have a backend system that is easy to use and this is where WordPress comes in to a league of its own.
With everything from adding more content to installing a “Contact Us” form considerably easier with WordPress it's easy for people with the smallest amount of technical knowledge to get on board with.
Because so many people use it, you'll also be able to find the answer to 90% of questions on the likes of the WP Forum and YouTube which again, just further increases its value as a system.
WordPress takes all the complication out of web design and relieves the need for heavy HTML, PHP, Web Design knowledge and so on.
With WordPress being a blog platform at heart, everything you'd expect to see in an admin panel of a website is there and clearly labelled so at no point could the WordPress experience be described as a stressful one.
For The Designers
They used to say that if you were a web designer that was creating websites with WP then you weren't a real web designer.
Using a blogging system just didn't look good when potential clients came calling.
Nowadays, it's the exact opposite.
Any Web Design team that are not using WP and utilizing all of its functions, character and convenience are not really doing their job properly.
For designers, WP is now the first choice a huge amount of the time for several reasons...
Firstly, the websites are attractive.
Because WP operates on a “select your own theme and colour” basis it's pretty difficult to build an ugly WP site if you have the right template and with premium templates allowing plenty of customization and changes to be made, it's not difficult for designers to get their clients exactly what they want and at a price they can afford.
Turn the clock back a few years to when websites were predominantly being designed with HTML and anything above and beyond the normal would run into the thousands quite quickly.
It's as much about keeping the costs down for the client so they can enjoy the benefits of a higher return on investment as it is anything else.
With that said, customization ability has also kept WordPress at the forefront of the web design world.
When we say it's a “blogging system”, we say that very loosely as gone are the days where WordPress was used mainly for blogs, now it's mainly websites.
It's so multifunctional that everything from monstrous e-commerce sites to small two page websites explaining the perks of a cleaning company can both manage their website with the same level of convenience.
Adding special features has been made incredibly straight forward by the legion of developers that have created plug-ins (which are essentially forms of web software available for free or a small cost).
Need a hotel booking system? No problem.
Need to install a squeeze page to get email addresses? No problem.
Need to install a list of recommended products? Again, no problem.
We rarely stumble across something that WordPress can't do and when we do, we just contact our Software Development Team and have it custom made.
The other significant advantage of using WordPress from a development point of view is that when changes need to be made, it's not a massive drama.
When most websites require an update, a spring clean or a complete redo, the sudden changes can cause all sorts of problems ranging from database corruption to negative movement in the search engines and whilst problems can still occur with WordPress, they are generally much fewer and far between.
Changing the likes of the sites colour scheme, its layout, its advertising space and all the other typical changes that can cause problems are eradicated by WordPress.
It's very much a “What you see is what you get” system and this makes life a dream for web designers.
Ultimately, if you want a system that is ready to adapt to the ever changing rules of the modern era then nobody can move to keep up quite like WordPress.
Okay, so providing you have an excellent website in place, any marketing you do is always going to prove worthwhile but with WordPress, it's still that little bit easier.
It's believed that the search engines have a bit of a soft spot for WordPress based sites.
Not only do they tend to index your web pages faster (in simple terms, this means acknowledge that your site exists) they also tend to rank the pages a little quicker.
Admittedly, this is somewhat of a myth and it's never really been proven but thousands of superstitious web designers believe this to be the case and why wouldn't they?
WordPress websites are usually content heavy and that means they're providing value to users of the search engines.
And that is what the search engines want when all is said and done.
On top of the SEO bonus, you also have excellent tracking facilities which makes keeping an eye on your paid advertising efforts much more effective.
Because WordPress has been used wildly in the last few years by serious web designers and internet marketers, everything you need to drive sales is at your fingertips and this is perhaps the most rewarding thing about using WordPress of all...