Across the site we've already discussed the beauty of WordPress on a technical level without mentioning the fact that WordPress is superb on an aesthetics level too and that's largely thanks to the thousands upon thousands of templates that are ready and waiting to be downloaded right now.
The fact that so many WordPress themes are available makes it one of the main reasons we recommend it to our clients.
The cost of a WordPress Theme can range from free to ridiculously expensive and you usually get what you pay for.
Moreover, the sheer number of WordPress Themes on offer allows us (or you) to window shop so before work has even started on your site, you can get a good idea of how it will end up looking and this is very useful for people who don't already have a concrete vision of how their site should look.
If you're not sure what to look for, here's a small list of features we usually look into before making a definitive choice...
A Theme For Every Occasion
A simple Google search for “Wordpress Theme + Your Industry” will usually harbour dozens of results as theme creators have pretty much built everything these days.
There are themes specifically designed for everything from hairdressers to golf courses and although you won't always find the best option here, you'll be able to get ideas.
The advantage of using these very specific themes is that they're usually tried and tested and won't need much in the way of customization.
Using the golf course theme as an example, if done well all the traditional features a golf course website would need should already be there and only minor tweaks will be needed to get your website up and running.
These are very handy when done well.
A Huge Money Saver
When you head to a web developer and tell them everything you need your website to do then you could be looking at a figure somewhere in the high £X,XXX to have everything done outside of WordPress but with WordPress, it's unlikely you'll pay anywhere near that.
A lot of themes ensure that all the heavy work is already done and although your site won't be completely unique, it's unlikely you'll ever run into a site with the same theme.
Finding a theme that has a lot of features built in can save you thousands and plenty of time to boot so be sure to shop around before you make a decision.
A website should encourage a visitor to stay – if it doesn't do that it's completely worthless and this an area where WordPress themes are particularly good.
The blog style layouts combined with proven positioning of certain features to achieve response comes as standard with most WP themes and a lot of the time you'll be able to see what the developer (and occasionally users) have to say about response.
Sites like ForestThemes and ElegantThemes are well known for creating themes that users love to navigate around and this should be at the forefront of your decision when you ultimately decide one way or another.
WordPress themes have to be flexible because almost every sites needs are different and if you don't have serious flexibility, you could come into trouble further down the road.
WordPress is a fantastic platform that allows your business to grow with you and that's all because of its versatile nature.
Ideally you want to be able to change everything from the layout to the colour scheme and everything in between.
If you really want to be careful then make sure edits can be made through the manual editor (PHP script) as this will give you almost unlimited freedom to do what you want with the site.
Typically themes will be advertised as “flexible” if they're open to a lot of changes and developers will almost always let you know what can be changed and what can't on their sales page.
Having great customization facilities should be considered an absolute necessity and if you're unsure about anything WordPress theme related then you can contact us and speak to one of our experts who will guide you through the process...